Even one of my senior leaders, our head of marketing Dave, massive fan of yours, a lot of people at Foundr team’s massive fan of yours. What is that spirit? Trying to put back what we’ve learned into helping others, so that they can come on the journey with us? I share this not to impress you or to brag, I share this to show you what’s possible when you TRULY COMMIT...even when you lack the “gifts” others seem to have which was the core teaching of The MFCEO Project. And I’m like, “What the fuck are you talking about? When I was getting on the plane, the flight attendants were asking me if I need a seatbelt extender. Andy Frisella CEO 1st Phorm, BEST Interview with Mark Lack - Duration: 13:52. I started to realise, “Okay, this is real, this isn’t a rehearsal, this is my real life. When we talk to people who are not familiar with what culture really is, this is really confusing because terms like value and terms like culture, they’re thrown around. Nathan: I didn’t mean to interrupt, but I’m curious as well. Nathan: Yeah, no, I really respect that. I know you always talk more often of the hard times, the stuff that people don’t talk about. That’s what we’d all like to think, isn’t it? That marathon you had to train your hardest for. And when you start to reward people for creating those kind of experiences, you can imagine what it does for your sales. We used what little that was to buy inventory, and furnished the store ourselves; the final touch was a used piss-stained mattress from the Salvation Army store that we put in the back of the store to sleep on. You laid on the couch all day, you ate like shit. We’ll wrap there, but yeah, congratulations on everything you’re doing and thank you so much. So look, last question is, where’s the best place people can find out more about yourself, the 75 Hard programme and your work? The first three years of business, I made $0. Nathan: So the first question I ask everyone that comes on, is how did you get your job? Real AF Podcast; The MFCEO Project Podcast; Book Andy on your Podcast for Free; Book Andy for Your Speaking Engagement; Book Andy for Your Radio Show or Podcast; ... 1st Phorm. And I told everybody, I’m like, “I’m going to do this until this shit’s over.” Because I knew that I wouldn’t be able to handle the mental bullshit that’s come along with all this stuff if I wasn’t focused. And so I started to try to figure out why that was and why most people, they think you’re either born with mental toughness or you’re not. What if I don’t? So now I try to show other people how to do the same thing. And I would say, “Here, let me help you. He started the business in his early 20s with a friend and has … You’re not literally starving. BUT YOU MIGHT HEAR PEOPLE CALL ME THE MFCEO. 1st Phorm supplements are market leaders when it comes to product innovation & quality. And my goal is to create the opportunity for them to have a life that they want just how they’ve done that for me, if that makes sense. That first day we sold seven bucks. Society had a plan in mind for me: Leave education at the first legal opportunity. And then you have to make them known. ... 1st Phorm Process. Because what happens is, we end up with this almost killer shark mentality, where it’s all about the sale and it’s never about the customer, and that ruins the customer experience. And the dangerous part about that to me, is that… Because I’ve lived this man, I’ve been that guy who was 19, 20 years old, all the way up until I was 30, that felt like, “Fuck, I don’t know if I have what it takes to do this. You go on andyfrisella.com, there’s a section for it there. Making money, business, all these things, that’s great and I love it, and I’m excited about that too. It can be the success of buying your parents a car. 1st Phorm Company Details. So we reward Drew with a monetary bonus for creating those experiences. And they get that feeling about what it is that you want your brand to stand for. So we’re big for a couple of guys that have no clue what we’re doing, we’re doing okay. Andy Frisella … And a lot of entrepreneurs out there, they like to use their success to build their character into this superhero type person. We have to work towards wrapping up, but what’s exciting for you during this crazy time? The strongest economies. Look at America. With all our money going into the business, we weren’t going to be able to make rent on an apartment. But am I accepting responsibility for any of the issues that we have? He taught me to be competitive. You’re struggling with this, what core value does that correlate to up there on the wall?” And I would have a conversation with them about what that… And he’d probably say, “Well I don’t know, I guess I’m just being lazy.” And I say, “Okay, good. Nathan: Oh, you’re welcome. You need it at every level of your life if you want to see success. Since a legionnaire must also be a customer who makes two types of income from every customer they bring in, potentially "for life", there is no question whatsoever that 1st Phorm is 100% multi-level marketing. Instead of looking at my scars as a bad thing, I took them as a positive - people would remember me, and that’s half the battle in sales. But so I watched Pacific Rim laying at home and dude, I had pneumonia, I couldn’t go to work. That includes America, and those that embody the American spirit. Well look, thank you so much for your time, man. None of them really ever elaborate on that, it’s just a 60 second clip. Because someone used a racial slur against a friend of mine, and for standing up to that bully, I got my face cut to ribbons as the guy attacked me with a knife. And I think this is the biggest part of it, is that dude, I struggle too, I have a hard time too. And that 100% requires an intentional effort. Nathan: Yeah. You have to live those, yourself and your company. That’s interesting. And so that’s when I started to tie it all together. And that took me a long time to figure out. So when I had my one retail store, we didn’t have very many customers, so Chris and I had a lot of time to watch all the other brands do everything. And I went home last night. And then we got to a point where in 2010, we had some things going, we had six stores at that time and we decided to… We had just got 1st Phorm started, we had one product and we weren’t rich after 10 years basically. This is not what it is.”. It was the first time I’d ever really heard someone talk about a lot of the things that everybody talks about now. But I had lost touch of where I was and I almost did need a seatbelt extender. 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Being a part of this family has taught me things I already knew but just wasn’t … 1st Phorm … And so I wasn’t happy and I was making a lot of money. So to build discipline, you have to exercise discipline, to build patience, you’ve got to exercise patience. I handle all the different departments, I meet with everybody once a week. There was only one problem: My dad had been financially successful with his own business, but he wasn’t about to cut me a check. If you don’t know what it stands for, it means The Motherfucking CEO. Now that boss voice doesn’t sound very good, it sounds painful. Andy: Well, that’s interesting brother because I find myself right now without anybody to talk to. And so what I did was, I started to deconstruct different areas of discipline and I looked around for programmes. How can you? Harley-Davidson guys usually aren’t riding Yamahas. So I watched that movie every day, but I kept checking my phone for our sales, sales went up, they went up, they went up. We will let Andy Frisella do most of the talking but we just wanted to say how proud we are of all of you.. You did not … I’m like, “Bro, you’re a hundred steps ahead of where I was at 25.” And he’s… You know what I’m saying? And so that’s really the story with me, bro. They built the tallest towers. If you go watch any of the video by any guru, they talk about value and they talk about providing value and they talk about culture. I fell in love with competition. Look, Tony Robbins talks about success leaves clues, and he’s a big fan of modelling and you can look at companies just like I do, like many others do and you can study what they’re doing, you can watch what they’re doing. If there’s a problem in shipping with a guy who doesn’t want to do the work, that’s actually my fault. It’s why they have anxiety, it’s why a lot of people get depression episodes. 1st Phorm is founded on quality, built on service, and measured on results. Do you have an annual awards? you need to build a game-changing business. The Founder of 1st Phorm, the “Real AF podcast host”, 75Hard program creator, and all-around badass Andy Frisella knows discipline and mindset and isn’t afraid to tell it like it is. And I don’t have a problem with my ego saying, “Hey, I’m a regular dude.” In fact, I would rather put that message out there for people because I remember what it was like being the younger guy, trying to make it and feeling I wasn’t good enough. It’s a group that you have to qualify to be into, you have to fill out an application and everything. So we have monthly awards where our whole company will get together and celebrate together once a month. Nathan: Yeah, no, that’s really smart. Why? And I’m here to tell you, that’s not true. And we had to have a conversation, a reality where it was, “Well, do we want to keep doing this or do we want to do other things?” Because Chris and I were only making $695 a month, 10 years into the business. I was so fucking mad and my wife was with me and she’s like, “I can’t believe he asked you that.” And now I’m like, “You know exactly why he asked me that, because I fucking probably needed one.” So I don’t know, bro. I see a lot of big companies pretending to do it. But we made $12,000. Can you tell us about your company values and what would onboarding look for a new team member in the first couple of weeks? Occasionally a class would pop up that flipped my switch, and I’d ace it. What’s your motivation then? It can be the success of paying off your debt. That’s fascinating to me. 44Seven Media. You know what’s really funny? So we kind of, “I’ll let you know man, but I’m sure I’m going to fuck it up somehow, but I’m doing the best I can.” I see you have Seth Godin on your morning… I think Seth Godin is the most brilliant entrepreneur mind that’s existed, ever. So I think part of the problem when it comes to culture and business owners is that most business owners and most people think that culture is an accident. But this is the best I’ve felt in months, even though I’m physically hurt.”. And dude, eventually, you just get tired of hearing it. I knew it, but I just didn’t know how to change my circumstances. The Healthy AF Stack for Women is what 1st Phorm CEO, Andy Frisella utilizes on a daily basis to give his body what it needs to meet the rigorous demands he places on it every day. Because if it’s fake, you won’t live the values and your customers and your employees will see it. But the rest of the time? And you’re sitting there like, “Well, what the hell are they talking about?”. How do you keep that same hunger? So I do love the Lamborghinis and Ferraris and all that stuff, I just know that it’s appropriate at a certain time. And so I think what works for me when I’m stuck, is just to keep moving man. Drew went to the AutoZone, the store we have here, he bought them a battery and installed it in their car and then got them back on the road as a nutrition store employee. I actually just told you about this today. What’s that person saying about the company, forever? Andy: Bro, I wish I could tell you, man. And if you didn’t get it, you’re fucked. When people have died to give us our rights, the very least I can do is give my time, money, and effort to stop us sliding to the point where even more people will need to die, just to get back what we already have. Think about it right now. But nobody wants to talk about that because right now in society, what’s popular? So you’ve been doing a variation of the 75 Hard programme your whole life. Nathan: Andy, thanks so much for taking the time, man. The problem with anything that’s free is that there will always be a number of people who don’t respect it. What if I don’t? We are a team. Well, when your backs against the wall, or you’re broke and literally starving, life is giving you some pretty good motivation to work and change those circumstances, don’t you agree? I talk to Gary but Gary and I are playing the same game. Bro, when you and I first met, I was 350 pounds, you know what I’m saying? I did it because - as much as I love winning - there is something that I value much more, and that’s winning together. What do I want my company to stand for? I can’t do it for you. Nathan Chan holds a Master of Business from Victoria University and is widely respected as one of the brightest minds of his generation. Wow, that’s crazy. I’m making all this money.” And I’m laying there 350 pounds watching TV. I love this country so much that it would be impossible for me to put into words. Nathan: Yeah, it does make sense. I really appreciate you having me on. I had to work other jobs the whole entire time to even keep the store open. Something that I never got in the classroom. I will put out these great videos telling people about business and how to make money and do all these things. And so we had to get real with where we were in life. Your core values, discipline and ownership, do you get stuck? And I have a very strong ambition and I have a very strong, what I call bitch voice. And so fast forward another 10 years, 11 years, and here I am. So that’s sort of what I’ve always done, man. Guys like that is where I try to learn, you know what I mean? Even when I was a kid, I was the kid that was always trying to have a little hustle to try to figure out how to make some money. Most people would have just given up, but not Andy. With bare hands, people laid railroad from one coast to the others. And so that was really the mindset flip for me when it came to developing discipline and mental toughness and the things I needed. And it happened to be 75 days. I always try to figure out how to get something going. So, crazy stories. Andy has also branched out into supplement manufacturing with 1st Phorm… What I realized after building several companies was that the way up is in some ways the easy part. Do you compare yourself to others right now at the level you’re playing at? And is that how the awards comes into it? And that’s why I haven’t backed out, and that’s why I haven’t sold, and that’s why I haven’t taken money off the table, and I’ve just kept in because they were there for me and I’m going to be there for them. I realized that, as much as I loved individual victories, that nothing beats winning as a team. I got tired of people call me fat on the internet to be honest. Andy Frisella. And from what you could see in the public, it’s pretty easy to do that it seems like. This is where I'll teach you priceless lessons in business & life so you can WIN! And that took a while to really… It takes getting a little older to have that really lock in. And to really change your life, all you have to do is train yourself to listen to the other one. That was the first thing. But what the problem with that is that’s not truly what builds great culture. About Andy Frisella One of the world's leading authorities on customer loyalty and company culture, Andy is a proven expert at building both brick and mortar and online direct-to-consumer retail businesses … The truth is, the MFCEO idea came from a hilarious Kenny Powers commercial made for Sketchers by the actor, Danny McBride. Die. 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